It was 1971: a year when the world was beginning to change rapidly with an exciting new spirit of digital invention, creativity and imagination along with a worldwide drive for new purpose. A new dawn. And yet, cycling was still very traditional, very conventional, conforming to some sort of rulebook: Cannondale's founders believed that there had to be a better way. They ditched the rulebook, cut a new path and created a new way, revolutionising cycling for the better, for everyone. Assuming nothing, they iterated and reiterated and from day one they worked on pioneering materials, ergonomics and technology. Cannondale heralded aluminium and carbon-fibre manufacturing while everybody else out there stuck with steel, shook up the suspension establishment with single-sided forks, designing incredible frames and products that reinvented racing, creating award-winning bicycles that helped push people further. People have called them crazy, ridiculous, and worse. And yet, no-one has been able to shape the world of cycling quite like Cannondale. There is no such thing as reinventing the wheel, but if there would be, Cannondale would be the mind behind it. Innovation, design and quality.