Bell exists to inspire and enable the next generation of boundary breakers. Founded in the 1950's California hot rod and racing scene, Bell founder Roy Richter built an entire industry anticipating the unmet needs of those with a speed-hungry disposition. People wanted to drive fast: he corralled all the go-fast parts he could find into the world’s first speed shop. They wanted to race: he built them race cars. And when the need-for-speed started to reveal some grim realities, Roy did something about that too and Bell Helmets was born. Bell seeks to celebrate utility, keeping it authentic and sharing the resulting energy. Anything Bell is designed to fulfill a specific set of needs — without frosting. The Bell aesthetic is uniquely appealing in its purpose-built utility in the same way a race car or fighter jet is designed with every aspect of its function in mind. That they are beautiful in their ultimate aesthetic is secondary. In the end Bell is creating an essential performance tool, built to be used. Born in a garage, fueled by grease and will, guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best, as it always has.